공동 브랜드 제품들에 대한 브랜드 확장의 반향 효과Feedback effect of brand extension on family brand and its products
- Advisors
- 김상용researcher; Kim, Sang-Yongresearcher
- Description
- 한국과학기술원 : 경영공학전공,
- Publisher
- 한국과학기술원
- Issue Date
- 2000
- Identifier
- 158302/325007 / 000983100
- Language
- kor
- Description
학위논문(석사) - 한국과학기술원 : 경영공학전공, 2000.2, [ 1책(면수복잡) p. ]
- Keywords
약화 및 향상; 반향 효과; 공동 브랜드; 브랜드 확장; 개별제품; Individual product; Dilution and enhancement; Feedback effect; Family brand; Brand extension
- Appears in Collection
- KGSM-Theses_Master(석사논문)
- Files in This Item
- There are no files associated with this item.
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