학위논문(석사) - 한국과학기술원 : 테크노경영전공, 2009.2, [ vii, 72 p. ]
temporla distance; regulator focus; medical advertisement; message focus; message concreteness; 시간적 간격; 조절초점; 의료 광고; 메시지초점; 메시직구체성
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