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A Market Segmentation Approach Based on Life Events Mathur, Anil; Lee, Euehun; Moschis, George P., Asia Pacific Advances in Consumer Research 2002, Asia Pacific Advances in Consumer Research, 2002-05 |
Time and Context Dependencies in Consumer Behavior Lee, EueHun; Mathur, Anil; Kwaifatt, Choong; Moschis, G., Advances in Consumer Research, v.40, pp.589 - 589, 2012 |
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