Browse "School of Business and Technology Management(기술경영학부)" by Subject Word of mouth valence
Showing results 1 to 1 of 1
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
Discover
Type
- 827 Article
- 603 Conference
- 9 Patent
- 743 Thesis(Master)
- 200 Thesis(Ph.D)