Browse "School of Business and Technology Management(기술경영학부)" by Subject WORD-OF-MOUTH
Showing results 1 to 11 of 11
| Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising Byun, Kyung-ah (kay); Ma, Minghui; Kim, Kevin; Kang, Taeghyun, JOURNAL OF INTERACTIVE MARKETING, v.55, pp.81 - 103, 2021-08 |
| Clash of reputation and status in online reviews Mun, Hyejin; Lee, Chul Ho; Jung, Hyunju; Yasin, Ceran, INFORMATION TECHNOLOGY & MANAGEMENT, v.24, no.1, pp.55 - 77, 2023-03 |
| Do product reviews really reduce search costs? NAVEEN, AMBLEE; Ullah, Rahat; Kim, Wonjoon, JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE, v.27, no.3, pp.199 - 217, 2017-08 |
| Do your social media lead you to make social deal purchases? Consumer-generated social referrals for sales via social commerce Kim, Namil; Kim, Wonjoon, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.39, pp.38 - 48, 2018-04 |
| From valence to emotions: Exploring the distribution of emotions in online product reviews Ullah, Rahat; Amblee, Naveen; Kim, Wonjoon; Lee, Hyunjong, DECISION SUPPORT SYSTEMS, v.81, pp.41 - 53, 2016-01 |
| Influence of cognitive and social change factors on E-vehicle switching intention: Evidence from Korea Hwang, Jeong Seop; Rho, Jae Jeung; Hwang, Yoon Min, TECHNOLOGY IN SOCIETY, v.74, 2023-08 |
| Relation between early e-WOM and average TV ratings Bae, Giwoong; Kim, Hye-Jin, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.32, no.1, pp.135 - 148, 2020-01 |
| Seasonality in the Non-U.S. Motion Picture Industry: A Case of South Korea Yang, Joonhyuk; Kim, Wonjoon, JOURNAL OF MEDIA ECONOMICS, v.27, no.1, pp.38 - 55, 2014-01 |
| The effect of mobile device usage on creating text reviews Park, Keeyeon; Kim, Hye-Jin; Kim, Jong Min, ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, v.35, no.4, pp.1011 - 1029, 2023-04 |
| The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
| The impact of online video highlights on TV audience ratings Bae, Giwoong; Kim, Hye-jin, ELECTRONIC COMMERCE RESEARCH, v.22, no.2, pp.405 - 425, 2022-06 |
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- 743 Thesis(Master)
- 200 Thesis(Ph.D)