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Showing results 1 to 8 of 8

1
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective

Ha, Young Wook; Park, Myeong-Cheol; Lee, Eue-Hun, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346, 2014-12

2
Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values

Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06

3
Customer resistance to churn in a mature mobile telecommunications market

Kim, Seungyeon; Chang, Younghoon; Wong, Siew Fan; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.18, no.1, pp.41 - 66, 2020-01

4
Determinants of subscriptions to communications service bundles and their effects on customer retention in Korea

Kim, Moon-Koo; Park, Myeong-Cheol; Lee, Duk Hee; Park, Jong-Hyun, TELECOMMUNICATIONS POLICY, v.43, no.9, 2019-10

5
Differences between LTE and 3G service customers: Business and policy implications

Jung, Wonsuk; Kwon, Youngsun, TELEMATICS AND INFORMATICS, v.32, no.4, pp.667 - 680, 2015-11

6
Factors affecting the perceived usability of the mobile web portal services: comparing simplicity with consistency

Lee, Jongtae; Lee, Dongwon; Moon, Junghoon; Park, Myeong-Cheol, INFORMATION TECHNOLOGY MANAGEMENT, v.14, pp.43 - 57, 2013-03

7
Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce

Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01

8
The effect of perceived risks and switching barriers on the intention to use smartphones among non-adopters in Korea

Kim, Moon-Koo; Chang, Young Hoon; Wong, Siew Fan; Park, Myeong-Cheol, Information Development, v.31, no.3, pp.258 - 269, 2015-06

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