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Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling Lee, Eue-Hun; Han, Saemee; Jo, Sang Hyun, INTERNATIONAL JOURNAL OF MEDICAL INFORMATICS, v.97, pp.229 - 238, 2017-01 |
Reference quality-based competitive market structure for innovation driven markets Kim, Wonjoon; Kim, Minki, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.32, no.3, pp.284 - 296, 2015-09 |
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