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1
(An) investigation of consumer behavior in multichannel and omnichannel environments : focusing on webrooming and buy-online-and-pick-up-in-store = 멀티채널과 옴니채널 환경에서의 소비자 행동에 관한 연구 : 웹루밍과 온라인 주문.매장 수령 서비스를 중심으로link

Kim, Eunhye; Park, Myeong-Cheol; et al, 한국과학기술원, 2018

2
Determinants of the intention to use Buy-Online, Pickup In-Store (BOPS): The moderating effects of situational factors and product type

Kim, Eunhye; Park, Myeong-Cheol; Lee, Jongtae, TELEMATICS AND INFORMATICS, v.34, no.8, pp.1721 - 1735, 2017-12

3
Inter-type differences in store personality between department stores, hypermarkets, and mobile commerce

Suh, YongGu; Kim, Eunhye; Park, Myeong-Cheol, INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS, v.17, no.1, pp.60 - 81, 2019-01

4
The role of multidimensional switching barriers on the cognitive and affective satisfaction-loyalty link in mobile communication services: Coupling in moderating effects

Kim, Moon Koo; Park, Myeong-Cheol; Park, Jong-Hyun; Kim, Jimin; Kim, Eunhye, COMPUTERS IN HUMAN BEHAVIOR, v.87, pp.212 - 223, 2018-10

5
Understanding shopping routes of offline purchasers: selection of search-channels (online vs. offline) and search-platforms (mobile vs. PC) based on product types

Kim, Eunhye; Libaque-Saenz, Christian Fernando; Park, Myeong-Cheol, SERVICE BUSINESS, v.13, no.2, pp.305 - 338, 2019-06

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