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Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery Lee, Myounggu; Cho, Jihoon; Kim, Youngju; Kim, Hye-Jin, JOURNAL OF RETAILING AND CONSUMER SERVICES, v.73, 2023-07 |
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
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