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Neuropsychological mechanisms of odd ? pricing effect Jeong, Jaeseung; Kim, Jeongbin; Sohn, Hansem; Yun, Kyongsik; Lim, Jaehyun; Kim, Wonjoon, 5th Annual meeting of Society For Neuroeconomics, 2007 |
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? Yang, Joonhyuk; Kim, Wonjoon; NAVEEN, AMBLEE; Jeong, Jaeseung, EUROPEAN JOURNAL OF MARKETING, v.46, no.11-12, pp.1523 - 1538, 2012-04 |
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