Understanding the continuance intention of mobile healthcare applications: Roles of perceived values, risks and personal traits

Abstract

This study addresses continuance intention in mobile healthcare (mHealth) applications, emphasizing the need to understand the factors impacting it. Investigating perceived values (hedonic, utilitarian, and social) and their influence on user satisfaction, the first essay explores the moderating effects of regulatory focus on these relationships. Results indicate positive influences of perceived values on user satisfaction, with promotion focus enhancing utilitarian value satisfaction and prevention focus strengthening hedonic value satisfaction. User satisfaction strongly predicts continuance intention, and the study identifies regulatory focus as a key moderator. The second part of the thesis deals with AI-based mHealth applications, by adopting a new set of variables. It addressed the importance of perceived risk (vs. perceived values) and its impact on user trust and continuance intention. Three new antecedents (privacy concern, security protection, and AI literacy) were also suggested in the study. The empirical results supported the concept of regulatory focus and risk-taking behaviors, with prevention focus in users enhancing the negative effects of perceived risk on both trust and continuance intention.