Developing a Job Search Platform for SMEs to Resolve Job Mismatch: A Case Study

Abstract

The issue of mismatch with small- and medium-sized enterprises (SMEs) for youth job seekers has been a serious social problem in Korea. Many youth job seekers tend to avoid working in SMEs, which is why sometimes there is no one to work. This study built a differentiated platform that provides excellent SME job information from the perspective of youth job seekers: (1) The characteristics of good jobs preferred by job seekers are identified by conjoint analysis in five attributes (annual salary level, performance-based compensation, working environment, corporate image, and organizational culture). (2) A self-evaluation application is developed with 13 items for SMEs to diagnose their own job characteristics, and (3) this process enabled job seekers to more easily and conveniently find good jobs. The job platform created in this study is expanded as a government support policy to resolve the job mismatch issue in Korea. This study will provide a solution to the problem of youth job mismatch and transform the policy from quantitative support to radical qualitative reform.