(The) double-edge effect of expert review : how michelin stars affect the restaurant business?전문가의 품질 정보가 레스토랑 산업에 미치는 영향: 미쉐린 스타를 중심으로

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dc.contributor.advisorYoon, Taejung-
dc.contributor.advisor윤태중-
dc.contributor.authorKim, Eun-Hye-
dc.date.accessioned2023-06-21T19:31:06Z-
dc.date.available2023-06-21T19:31:06Z-
dc.date.issued2022-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=997843&flag=dissertationen_US
dc.identifier.urihttp://hdl.handle.net/10203/307542-
dc.description학위논문(석사) - 한국과학기술원 : 경영공학부, 2022.2,[iii, 31 p. :]-
dc.description.abstractQuality information plays an important role in the decision-making process, especially for experience goods. The research identified the impact of expert quality information on demand in the restaurant industry. By using restaurant review data from the Michelin Guides, New York Times and Yelp, New York City’s yellow taxi trip record data, and restaurant information, I found that gaining new Michelin stars made restaurants experienced a 4.7% increase in demand. However, restaurants losing Michelin stars experienced a nearly 9% decrease in demand. Additionally, I found that the increase in demand caused by gaining stars in the Michelin Guide occurred prominently in low-priced restaurants. Meanwhile, the decrease in demand caused by losing stars in the Michelin Guide happened regardless of the restaurant's price range. Expert quality information appears to have great economic value. The findings indicated that restaurants should make a substantial effort to continue to be selected by the Michelin Guide after newly gaining Michelin stars because their past reputation does not last forever. Restaurants also need to consider how to use expert reviews for their marketing strategies.-
dc.languageeng-
dc.publisher한국과학기술원-
dc.title(The) double-edge effect of expert review-
dc.title.alternative전문가의 품질 정보가 레스토랑 산업에 미치는 영향: 미쉐린 스타를 중심으로-
dc.typeThesis(Master)-
dc.identifier.CNRN325007-
dc.description.department한국과학기술원 :경영공학부,-
dc.contributor.alternativeauthor김은혜-
dc.title.subtitlehow michelin stars affect the restaurant business?-
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MT-Theses_Master(석사논문)
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