DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Myounggu | ko |
dc.contributor.author | Cho, Jihoon | ko |
dc.contributor.author | Kim, Youngju | ko |
dc.contributor.author | Kim, Hye-Jin | ko |
dc.date.accessioned | 2023-05-30T06:00:10Z | - |
dc.date.available | 2023-05-30T06:00:10Z | - |
dc.date.created | 2023-05-30 | - |
dc.date.issued | 2023-07 | - |
dc.identifier.citation | JOURNAL OF RETAILING AND CONSUMER SERVICES, v.73 | - |
dc.identifier.issn | 0969-6989 | - |
dc.identifier.uri | http://hdl.handle.net/10203/306951 | - |
dc.description.abstract | The COVID-19 pandemic has prompted consumers to postpone in-store purchases and shift to online shopping, decreasing overall retail spending. As the global lockdown eases and shoppers return to offline stores and malls, shopping malls seek to facilitate in-store consumer experiences at entertainment facilities. Given the importance of entertainment facilities to the cross-selling revenue of shopping malls, we investigate the relationship between consumers' movie-watching and subsequent (hedonistic) grocery purchases. Our analysis of a panel database that includes transaction details at the consumer level shows that movie-watching is negatively correlated with consumer spending. Furthermore, consumers' psychological states induced by content and contextual factors moderate the negative effect of movie-watching; after watching a fantasy (as compared to thriller) genre or watching a movie in a less crowded theater, consumers are more likely to make hedonic purchases at the su-permarket. These findings provide theoretical and managerial implications for retail operators exploring cross -selling opportunities post-pandemic. | - |
dc.language | English | - |
dc.publisher | ELSEVIER SCI LTD | - |
dc.title | Impact of movie-watching on cross-selling revenue in shopping malls: Implications for post-pandemic recovery | - |
dc.type | Article | - |
dc.identifier.wosid | 000981705100001 | - |
dc.identifier.scopusid | 2-s2.0-85151498159 | - |
dc.type.rims | ART | - |
dc.citation.volume | 73 | - |
dc.citation.publicationname | JOURNAL OF RETAILING AND CONSUMER SERVICES | - |
dc.identifier.doi | 10.1016/j.jretconser.2023.103350 | - |
dc.contributor.localauthor | Kim, Hye-Jin | - |
dc.contributor.nonIdAuthor | Cho, Jihoon | - |
dc.contributor.nonIdAuthor | Kim, Youngju | - |
dc.description.isOpenAccess | N | - |
dc.type.journalArticle | Article | - |
dc.subject.keywordAuthor | Cross -selling | - |
dc.subject.keywordAuthor | Movie -watching | - |
dc.subject.keywordAuthor | Shopping malls | - |
dc.subject.keywordPlus | HEDONIC CONSUMPTION | - |
dc.subject.keywordPlus | CONSUMER CHOICE | - |
dc.subject.keywordPlus | CUSTOMER | - |
dc.subject.keywordPlus | SATISFACTION | - |
dc.subject.keywordPlus | UTILITARIAN | - |
dc.subject.keywordPlus | EXPERIENCE | - |
dc.subject.keywordPlus | SELECTION | - |
dc.subject.keywordPlus | COVID-19 | - |
dc.subject.keywordPlus | SUGAR | - |
dc.subject.keywordPlus | GOALS | - |
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