A Theory of Brand Positioning: Product-portfolio View
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | YU, Jungju | ko |
| dc.date.accessioned | 2022-11-18T06:01:51Z | - |
| dc.date.available | 2022-11-18T06:01:51Z | - |
| dc.date.created | 2022-06-18 | - |
| dc.date.issued | 2022-06-08 | - |
| dc.identifier.citation | Summer Institute in Competitive Strategy, SICS 2022 | - |
| dc.identifier.uri | http://hdl.handle.net/10203/300028 | - |
| dc.language | English | - |
| dc.publisher | UC Berkeley | - |
| dc.title | A Theory of Brand Positioning: Product-portfolio View | - |
| dc.type | Conference | - |
| dc.type.rims | CONF | - |
| dc.citation.publicationname | Summer Institute in Competitive Strategy, SICS 2022 | - |
| dc.identifier.conferencecountry | US | - |
| dc.identifier.conferencelocation | University of California | - |
| dc.contributor.localauthor | YU, Jungju | - |
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