As long as humans create values and have desires to consume, digital platforms and financial markets cannot be separable. Some digital platforms are intrinsically designed for professional investors, whereas others introduce financial markets as supplementary instruments to encourage conventional participants. It is required for the former to process data efficiently to deliver more meaningful information, and the latter need to persuade their participants of the effectiveness of the new instruments. To this end, I formulated two essays to provide a comprehensive understanding of how digital platforms and financial markets can complement each other and ultimately benefit the participants in the rapidly changing business environment.