DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Jung, Jaemin | - |
dc.contributor.advisor | 정재민 | - |
dc.contributor.author | Yu, Eun | - |
dc.date.accessioned | 2021-05-12T19:46:30Z | - |
dc.date.available | 2021-05-12T19:46:30Z | - |
dc.date.issued | 2020 | - |
dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=926360&flag=dissertation | en_US |
dc.identifier.uri | http://hdl.handle.net/10203/284503 | - |
dc.description | 학위논문(박사) - 한국과학기술원 : 경영공학부, 2020.8,[iv, 89 :] | - |
dc.description.abstract | The three essays encompass the change of media consumption and distribution. The first two essays explored newly emerging business models and users in user-generated video content market. The first essay examines the impact of viewer engagement on the purchase of gift items in live video streaming. The empirical result shows that socialization reflected from channel engagement is significant to commercialize interactions. The second essay identifies four segments of user-generated video viewers based on common behavioral tendencies. The profiles of segments explain that that interaction, differentiation, and a wide range of types of engagement influence the intention to provide monetary support. The third essay investigates the impact of vertical integration on the showtime scheduling of a movie. The result reveals that integrated exhibitors supported their affiliates’ movies in opening week and schedule the movies in a more flexible way in terms of screen allocation in higher-demand times in the following weeks. | - |
dc.language | eng | - |
dc.publisher | 한국과학기술원 | - |
dc.subject | User-generated video▼alive video streaming▼aengagement▼abusiness model▼aKorean movie industry | - |
dc.subject | 이용자 제작 동영상▼a인터넷 개인방송▼a인게이지먼트▼a비즈니스 모델▼a한국영화산업 | - |
dc.title | Essays on the change of media consumption and distribution | - |
dc.title.alternative | 미디어 소비 및 유통의 변화에 대한 연구 | - |
dc.type | Thesis(Ph.D) | - |
dc.identifier.CNRN | 325007 | - |
dc.description.department | 한국과학기술원 :경영공학부, | - |
dc.contributor.alternativeauthor | 유은 | - |
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