A method for transmitting downlink data in a multicast scheme by a base station in a wireless communication system is disclosed. The method includes receiving a first request signal requesting first data from a first user equipment (UE), receiving a second request signal requesting second data from a second UE, generating a transmission message by applying an exclusive OR (XOR) operation to the first data and the second data, and transmitting the transmission message to the first UE and the second UE in the multicast scheme.