A study on understanding of visitor needs in art museum: Based on analysis of visual perception through eye-tracking

Abstract

This study aims to examine the art museum experience of visitors in detail through eye tracking in the aspect of the visitor-centered approach, which is important in the contemporary art museum. To achieve this goal, we conducted the eye-tracking experiment and in-depth interview to grasp the interest and needs of visitors. We suggest the possibility of deriving their interests and needs by studying the gaze data (e.g. duration and the number of fixations) of the visitors in the museum.