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College of Business(경영대학)School of Management Engineering(경영공학부)MT-Conference Papers(학술회의논문)

Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World

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dc.contributor.authorYoo, Seokjoonko
dc.contributor.authorYoo, Jaewonko
dc.contributor.authorKim, Minkiko
dc.contributor.authorKim, Wonjoonko
dc.contributor.authorLee, Minsokko
dc.date.accessioned2019-03-19T01:39:01Z-
dc.date.available2019-03-19T01:39:01Z-
dc.date.created2019-03-07-
dc.date.issued2018-06-16-
dc.identifier.citation2018 INFORMS Marketing Science Conference-
dc.identifier.urihttp://hdl.handle.net/10203/251745-
dc.languageEnglish-
dc.publisherTemple University-
dc.titleOvercoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World-
dc.typeConference-
dc.type.rimsCONF-
dc.citation.publicationname2018 INFORMS Marketing Science Conference-
dc.identifier.conferencecountryUS-
dc.identifier.conferencelocationFox School of Business, Alter Hall-
dc.contributor.localauthorKim, Minki-
dc.contributor.nonIdAuthorYoo, Seokjoon-
dc.contributor.nonIdAuthorYoo, Jaewon-
dc.contributor.nonIdAuthorKim, Wonjoon-
dc.contributor.nonIdAuthorLee, Minsok-
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MT-Conference Papers(학술회의논문)
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