Identifying the mobile TV usage drivers모바일 TV 사용 결정요인 연구 : 유료 서비스 사용과 VOD구매 모형 개발

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dc.contributor.advisorYoung-Gul Kim-
dc.contributor.advisor김영걸-
dc.contributor.authorSong, Jaemin-
dc.contributor.author송재민-
dc.date.accessioned2018-05-23T19:31:30Z-
dc.date.available2018-05-23T19:31:30Z-
dc.date.issued2017-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=719369&flag=dissertationen_US
dc.identifier.urihttp://hdl.handle.net/10203/241653-
dc.description학위논문(박사) - 한국과학기술원 : 경영공학부, 2017.8,[v, 92 p. :]-
dc.description.abstractWith the dramatic technological advances of mobile devices and the rapid growth of mobile device users, service providers for mobile devices have evolved exceedingly in recent years. Above all things, Mobile TV service, which provides live television service and VOD contents through a mobile device, has been highlighted as the next generation of television and digital contents platform. Therefore, in this dissertation, totally two studies are examined in order to suggest research models by analyzing Mobile TV usage drivers (e.g., expected value, attitude, individual characteristics and motivations). In study 1, we suggest Mobile TV paid subscription model. In this model, we examine factors related to Mobile TV paid subscription in order to figure out how free Mobile TV users decide to pay for subscription. In study 2, we suggest VOD purchase model in order to explore the drivers of VOD purchase in the Mobile TV platform. This study identifies which factors drive Mobile TV users to purchase VOD contents.-
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectmobile tv▼abig five▼amotivation▼abehavioral intention▼aprice fairness-
dc.subject모바일 TV▼a빅파이브▼a동기▼a행동의도▼a가격 공정성-
dc.titleIdentifying the mobile TV usage drivers-
dc.title.alternative모바일 TV 사용 결정요인 연구 : 유료 서비스 사용과 VOD구매 모형 개발-
dc.typeThesis(Ph.D)-
dc.identifier.CNRN325007-
dc.description.department한국과학기술원 :경영공학부,-
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