Browse "RIMS Collection" by Subject LOYALTY
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| A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective Ha, Young Wook; Park, Myeong-Cheol; Lee, Eue-Hun, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.12, pp.1333 - 1346, 2014-12 |
| Citizen patronage behavior of government social media services: Extended perspective of perceived value with the moderating effect of media synchronicity Park, Min Jae; Choi, Hyeri; Rho, Jae Jeung, INFORMATION DEVELOPMENT, v.32, no.3, pp.293 - 312, 2016-06 |
| Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values Omigie, Newman O; Zo, Hangjung; Rho, Jae Jeung; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06 |
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