Browse "RIMS Collection" by Author Se-Bum Park
Showing results 1 to 5 of 5
| How Soy Labeling Influences Preferences and Taste Se-Bum Park, Proceedings of the India Soy Forum, pp.174 - 181, 2001 |
| Successful Brand Alliance and Its Negative Spillover Effect on a Host Brand: Test of the Cognitive Response Hypothesis Ji-Yeon Suh; Se-Bum Park, ADVANCES IN CONSUMER RESEARCH, v.36, pp.243 - 247, 2009 |
| The Effect of Moods on Comfort Food Consumption Junyong Kim; Brian Wansink; Meryl P. Gardner; Se-Bum Park; Collin Payne, ADVANCES IN CONSUMER RESEARCH, v.33, pp.248 - 248, 2006 |
| The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis Se-Bum Park; Do-Hyung Park, ADVANCES IN CONSUMER RESEARCH, v.35, pp.744 - 745, 2008-01 |
| The Source Diversity Effect of Online Consumer Review: Does It Help or Hurt Your Brand? Do-Hyung Park; Se-Bum Park, ADVANCES IN CONSUMER RESEARCH, v.36, 2009 |
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Open Access
- 223 OA Article
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- 1,338 2020 - 2024
- 2,945 2010 - 2019
- 2,339 2000 - 2009
- 1,846 1990 - 1999
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