Browse "RIMS Collection" by Author Fatt, Choong Kwai

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The timing and context of consumer decisions Insights from the life course paradigm

Lee, EueHun; Mathur, Anil; Fatt, Choong Kwai; Moschis, George P., MARKETING LETTERS, v.23, no.3, pp.793 - 805, 2012-09

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