DSpace at KOASAS: What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost

DSpace at KOASAS

College of Business(경영대학)School of Management Engineering(경영공학부)MT-Journal Papers(저널논문)

What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost

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Kang, Moon Young researcher

Publisher: Journal of Multidisciplinary Research

Issue Date: 2016-09

Language: English

Citation: Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66

ISSN: 1947-2900

URI: http://hdl.handle.net/10203/225634

Appears in Collection: MT-Journal Papers(저널논문)

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KOASAS

Knowledge Service Development Team, KAIST 291 Daehak-ro, Yuseong-gu, Daejeon 34141, Republic of Korea. T. 82-42-350-4493 Email. koasas@kaist.ac.kr
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