Economic Analysis of Charitable Donations

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 973
  • Download : 218
DC FieldValueLanguage
dc.contributor.authorKang, Moon Youngko
dc.contributor.authorPark, Byunghoko
dc.contributor.authorLee, Sanghakko
dc.contributor.authorKim, Jaehwanko
dc.contributor.authorAllenby, Gregko
dc.date.accessioned2017-05-08T08:50:02Z-
dc.date.available2017-05-08T08:50:02Z-
dc.date.created2017-01-06-
dc.date.created2017-01-06-
dc.date.created2017-01-06-
dc.date.issued2016-09-
dc.identifier.citationJournal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57-
dc.identifier.issn2449-6634-
dc.identifier.urihttp://hdl.handle.net/10203/223555-
dc.description.abstractThis paper examines the effect of message characteristics on donation behavior using an economic model of giving. The utility of giving can come from one’s own contribution and possibly from the combined contributions of others. Donors are assumed to be constrained utility maximizers, and the message attributes affect the degree to which they react altruistically or egoistically. The model is estimated with data from an incentive-aligned study of South Korean consumers, and implications for message optimization and donor targeting are explored-
dc.languageEnglish-
dc.publisherFaculty of Management University of Warsaw-
dc.titleEconomic Analysis of Charitable Donations-
dc.typeArticle-
dc.type.rimsART-
dc.citation.volume2-
dc.citation.issue4-
dc.citation.beginningpage40-
dc.citation.endingpage57-
dc.citation.publicationnameJournal of Marketing and Consumer Behaviour in Emerging Markets-
dc.identifier.doi10.7172/2449-6634.jmcbem.2016.2.3-
dc.embargo.liftdate9999-12-31-
dc.embargo.terms9999-12-31-
dc.contributor.localauthorKang, Moon Young-
dc.contributor.localauthorPark, Byungho-
dc.contributor.nonIdAuthorLee, Sanghak-
dc.contributor.nonIdAuthorKim, Jaehwan-
dc.contributor.nonIdAuthorAllenby, Greg-
dc.description.isOpenAccessN-
Appears in Collection
MT-Journal Papers(저널논문)
Files in This Item

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0