Browse "College of Business(경영대학)" by Subject text mining
Showing results 1 to 4 of 4
| Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon Young, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016 |
| The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04 |
| The heterogeneous impact of sentiment embedded in review on review helpfulness = 리뷰에 내재된 감정이 리뷰의 유용성에 미치는 이질적 영향에 대한 연구link Pak, Jeong-Hu; Zo, Hang Jung; et al, 한국과학기술원, 2021 |
| Understanding Brand Image from Consumer-generated Hashtags Park, Keeyeon Ki-cheon; 김혜진, 아시아마케팅저널, v.22, no.3, pp.71 - 85, 2020-10 |
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