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Browse "College of Business(경영대학)" by Subject repurchase▼acustomer behavior▼am-commerce▼ae-commerce▼amobile shopping▼amulti-channel▼amobile marketing▼aapp

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모바일 쇼핑 재구매에 영향을 미치는 요인에 관한 유입경로별 분석 : RFM모델 = (An) analysis of repurchase behavior in mobile shopping by multi-channel : based on RFM modellink

윤선영; 이희석; et al, 한국과학기술원, 2017

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