Browse "College of Business(경영대학)" by Subject INTERACTIVITY
Showing results 1 to 4 of 4
| Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers Park, Kyuhong; Park, Yongjin; Lee, Junyeong; Ahn, Jae-Hyeon; Kim, Dongyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.26, no.1, pp.3 - 24, 2022-01 |
| Analysis of influencing factors on the IPTV subscription Focused on the moderation role of user perceived video quality Park, Sungbum; Kang, Sang-ug; Zo, Hangjung, INFORMATION TECHNOLOGY & PEOPLE, v.29, no.2, pp.419 - 443, 2016-06 |
| Impact of viewer engagement on gift-giving in live video streaming Yu, Eun; Jung, Chanyong; Kim, Hyungjin; Jung, Jaemin, TELEMATICS AND INFORMATICS, v.35, no.5, pp.1450 - 1460, 2018-08 |
Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages Park, Byungho; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08 |
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