Showing results 1 to 2 of 2
Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 |
The effect of repetition in Internet banner ads and the moderating role of animation Lee, Joo-Won; Ahn, Jae-Hyeon; Park, Byungho, COMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05 |
Discover