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Showing results 1 to 6 of 6

1
A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning

Ke, T. Tony; Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.42, no.6, pp.1101 - 1124, 2023-11

2
A Theory of Brand Positioning: Product-portfolio View

YU, Jungju, Summer Institute in Competitive Strategy, SICS 2022, UC Berkeley, 2022-06-08

3
Multidimensional Targeting and Consumer Engagement

DESPOTAKIS, Stylianos; YU, Jungju, INFORMS Marketing Science Conference, INFORMS Society for Marketing Science, 2021-06-03

4
Multidimensional Targeting and Consumer Response

DESPOTAKIS, Stylianos; YU, Jungju, MANAGEMENT SCIENCE, v.69, no.8, pp.4518 - 4540, 2023-08

5
Targeted Advertising and Consumer Inference

Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.40, no.5, pp.900 - 922, 2021-09

6
Targeted advertising as an implicit recommendation and personal data opt-out

YU, Jungju; NING, Z. Eddie; SHIN, Jiwoong, INFORMS Marketing Science Conference, INFORMS Society for Marketing Science, 2021-06-04

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