Browse "College of Business(경영대학)" by Author Oh, Wonseok
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| A Network Perspective of Digital Competition in Online Advertising Industries: A Simulation-Based Approach Chang, RM; Oh, Wonseok; Pinsonneault, Alian; Kwon, Dowan, INFORMATION SYSTEMS RESEARCH, v.21, pp.571 - 593, 2010-09 |
| “Alexa, buy me a movie!”: How AI speakers reshape digital content consumption and preference Son, Yoonseock; Oh, Wonseok, 39th International Conference on Information Systems, ICIS 2018, Association for Information Systems, 2018-12 |
| All for one or one for all? effects of mobile banking app integration on customer churn, multi-homing and engagement = 모바일 뱅킹 앱 통합이 고객 이탈, 멀티호밍, 인게이지먼트에 미치는 영향link Ji, Sin Jeoung; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| AN ODYSSEY INTO VIRTUAL WORLDS: EXPLORING THE IMPACTS OF TECHNOLOGICAL AND SPATIAL ENVIRONMENTS ON INTENTION TO PURCHASE VIRTUAL PRODUCTS Animesh, Animesh; Pinsonneault, Alain; Yang, Sung-Byung; Oh, Wonseok, MIS QUARTERLY, v.35, no.3, pp.789 - 810, 2011-09 |
| Are All Fits Created Equal? A Nonlinear Perspective on Task-Technology Fit Yang, Hee-Dong; Kang, Sora; Oh, Wonseok; Kim, Min Soo, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.14, no.12, pp.694 - 721, 2013-12 |
| Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach Ahn, Jae-Hyeon; Bae, Yoon-Soo; Ju, Jaehyeon; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.35, no.4, pp.1218 - 1250, 2018-12 |
| “Marshmallow Pricing”: Effects of “Wait- and-Not-Pay” Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2018-12 |
| Broken ties: The impact of organizational restructuring on the stability of information-processing networks Kwon, Dowan; Oh, Wonseok; Jeon, Sangyong, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.24, no.1, pp.201 - 231, 2007-06 |
| C2C versus B2C: A comparison of the winner's curse in two types of electronic auctions Oh, Wonseok, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.6, no.4, pp.115 - 138, 2002 |
| Coauthorship dynamics and knowledge capital: The patterns of cross-disciplinary collaboration in information systems research Oh, Wonseok; Choi, JN; Kim, K, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.22, no.3, pp.265 - 292, 2005 |
| Conflict between two selves: Mobile temptation and self-control through precommitment So, Hyunji; Hong, Jinpyo; Han, Sang Pil; Oh, Wonseok, 2016 International Conference on Information Systems, ICIS 2016, Association for Information Systems, 2016-12 |
| DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03 |
| Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
| Effects of online crowds on self-disclosure behaviors in online reviews: a multidimensional examination Choi, Hanbyeol; Oh, Wonseok; Kwak, Chanhee; Lee, Junyeong; Lee, Heeseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.39, no.1, pp.218 - 246, 2022-04 |
| Effects of weather on financial activities in mobile platforms = 모바일 플랫폼에서 금융 활동에 대한 날씨의 효과link Jeong, Jae-Hwan; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.27, no.4, pp.919 - 939, 2016-12 |
| From free to fee for digital content through utility-based business analytics = 효용 기반 비즈니스 애널리틱스를 이용한 디지털 콘텐츠의 유료화에 관한 연구link Lee, Dongwon; 이동원; Han, Ingoo; 한인구; et al, 한국과학기술원, 2014 |
| ICT Challenges and Opportunities in Building a "Bright Society Oh, Wonseok; Acquisti, Alessandro; Sia, Choon Ling, JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, v.19, no.2, pp.58 - 62, 2018-03 |
| Impact of customers' digital banking adoption on hidden defection: A combined analytical-empirical approach Son, Yoonseock; Kwon, Hyeokkoo Eric; Tayi, Giri K.; Oh, Wonseok, JOURNAL OF OPERATIONS MANAGEMENT, v.66, no.4, pp.418 - 440, 2020-06 |
| Influence of Industry Characteristics on Information Technology Outsourcing Qu, Wen Guang; Pinsonneault, Alain; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.27, no.4, pp.99 - 127, 2011 |
| Information technology and pricing decisions: Price adjustments in online computer markets Oh, Wonseok; Lucas, Henry C., Jr., MIS QUARTERLY, v.30, no.3, pp.755 - 775, 2006-09 |
| Interdependence between online peer-to-peer lending and cryptocurrency markets and its effects on financial inclusion Chung, Sunghun; Kim, Keongtae; Lee, Chul Ho; Oh, Wonseok, PRODUCTION AND OPERATIONS MANAGEMENT, v.32, no.6, pp.1939 - 1957, 2023-06 |
| Investigating recognition-based performance in an open content community: A social capital perspective Okoli, Chitu; Oh, Wonseok, INFORMATION MANAGEMENT, v.44, no.3, pp.240 - 252, 2007-04 |
| Loyalty Analytics: Predicting Customer Behavior Using Reward Redemption Patterns under Mobile-App Reward Scheme Son, Yoonseock; Yim, Dobin; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2018-12 |
| Marshmallow Pricing: Effects of waitand-Not-Pay Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2017-12 |
| Membership herding and network stability in the open source community: The Ising perspective Oh, Wonseok; Jeon, Sangyong, MANAGEMENT SCIENCE, v.53, no.7, pp.1086 - 1101, 2007-07 |
| MOBILE APP ANALYTICS: A MULTIPLE DISCRETE-CONTINUOUS CHOICE FRAMEWORK Han, Sang Pil; Park, Sungho; Oh, Wonseok, MIS QUARTERLY, v.40, no.4, pp.983 - +, 2016-12 |
| Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry PARK, SUNGHYUK; Lee, Dongwon; Lee, Dongwon; Oh, Wonseok, the Sixteenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2020), IE University, 2020-06-18 |
| On the assessment of the strategic value of information technologies: Conceptual and analytical approaches Oh, Wonseok; Pinsonneault, Alain, MIS QUARTERLY, v.31, no.2, pp.239 - 265, 2007-06 |
| Picture perfect: An image mining of advertising content and its effects on social targeting So, Hyunji; Oh, Wonseok, 39th International Conference on Information Systems, ICIS 2018, Association for Information Systems, 2018-12 |
| Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks Kwon, Hyeokkoo Eric; Oh, Wonseok; Kim, Taekyung, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.34, no.3, pp.768 - 802, 2017-11 |
| Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners' Management of Complements Lee, Mi Hyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.34, no.3, pp.961 - 995, 2023-09 |
| Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales Lee, Heeseung Andrew; Choi, Angela Aerry; Sun, Tianshu; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.32, no.4, 2021-12 |
| See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, International Conference on Information Systems, Association for Information Systems, 2016-12-13 |
| Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps Ghose, Anindya; Kwon, Hyeokkoo Eric; Lee, Dongwon; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.1, pp.154 - 174, 2019-03 |
| Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management Kwon, Hyeokkoo Eric; Dewan, Sanjeev; Oh, Wonseok; Kim, Taekyung, INFORMATION SYSTEMS RESEARCH, v.34, no.1, pp.50 - 66, 2023-03 |
| Shipping Fees or Shipping Free? A Tale of Two Price Partitioning Strategies in Online Retailing Guemues, Mehmet; Li, Shanling; Oh, Wonseok; Ray, Saibal, PRODUCTION AND OPERATIONS MANAGEMENT, v.22, no.4, pp.758 - 776, 2013-07 |
| Spillover effect of pre-installed mobile apps usage on third-party mobile apps usage = 모바일 선탑재 앱 사용이 다운로드 앱 사용에 미치는 스필오버 효과link Kim, Dabee; Oh, Wonseok; et al, 한국과학기술원, 2022 |
| The adoption and use of mobile application-based reward systems: Implications for offline purchase and mobile commerce Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, 2016 International Conference on Information Systems, ICIS 2016, Association for Information Systems, 2016-12 |
| THE COST OF FREE: THE EFFECTS OF “WAIT-FOR-FREE” PRICING SCHEMES ON THE MONETIZATION OF SERIALIZED DIGITAL CONTENT Choi, Angela Aerry; Rhee, Ki-Eun; Yoon, Chamna; Oh, Wonseok, MIS QUARTERLY, v.47, no.3, pp.1073 - 1100, 2023-09 |
| The defensive use of IT in a newly vulnerable market: The New York Stock Exchange, 1980-2007 Lucas, Henry C., Jr.; Oh, Wonseok; Weber, Bruce W., JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.18, no.1, pp.3 - 15, 2009-03 |
| The impact of e-commerce on competition in the retail brokerage industry Bakos, Y; Lucas, HC; Oh, Wonseok; Simon, G; Viswanathan, S; Weber, BW, INFORMATION SYSTEMS RESEARCH, v.16, no.4, pp.352 - 371, 2005-12 |
| The Moderating Effect of Context on the Market Reaction to IT Investments Oh, Wonseok; Kim, Joung W; Richardson, Vernon J, JOURNAL OF INFORMATION SYSTEMS, v.20, no.1, pp.19 - 44, 2006 |
| The positive spillover effect of mobile social games on app literacy Lee, Mihyun; Han, Sang Pil; Park, Sungho; Oh, Wonseok, 49th Annual Hawaii International Conference on System Sciences, HICSS 2016, pp.746 - 755, IEEE Computer Society, 2016-01 |
| The pursuit of conversion: Effects of mediating channels on product choices and purchase propensities in social commerce platforms So, Hyunji; Oh, Wonseok; Kim, Minki; Park, Sung Hyuk, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Association for Information Systems, 2015-12 |
| The strategic value of IT insourcing: An IT-enabled business process perspective Qu, Wen Guang; Oh, Wonseok; Pinsonneault, Alain, JOURNAL OF STRATEGIC INFORMATION SYSTEMS, v.19, no.2, pp.96 - 108, 2010-06 |
| The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06 |
| (The) digital diet : effects of self-regulatory IT artifacts on mobile app usage patterns = 디지털 다이어트 : 스마트폰 자기 절제와 모바일 앱 사용 패턴에 관한 연구link Lee, Seung Yoon; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| (The) truth behind items on sales: effects of adjusting consumption on transaction utility = 소비 반영 거래 유틸리티 측정의 효과 분석 연구link Oh, Hyelin; Oh, Wonseok; et al, 한국과학기술원, 2021 |
| Three essays on digital consumer behaviors and mobile analytics : economic implications for innovation, personalization, and platform strategies = 모바일 애널리틱스를 활용한 소비자 행동 분석과 경제학적 고찰 : 혁신, 광고, 플랫폼 전략 측면에서link Hong, Jinpyo; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| Three essays on the economics of emerging consumer channels : how artificial intelligence and mobile technologies influence consumer behaviors and firm profitability = 인공지능과 모바일 기술이 고객 행태와 기업 수익에 미치는 영향에 관한 세 연구link Son, Yoonseock; Oh, Wonseok; et al, 한국과학기술원, 2020 |
| Three essays on the effects of mobile-based social IT artifacts on consumer emotion, identity, and self-control = 모바일 기반 소셜 IT 아티팩트가 소비자의 감정, 정체성, 그리고 자기 절제에 미치는 영향에 관한 세 연구link So, Hyunji; Oh, Wonseok; et al, 한국과학기술원, 2020 |
| Three essays on the influence of mobile technologies on social precepts, economic matching, and public health = 모바일 기술이 사회, 경제 및 건강 문제에 미치는 영향에 관한 세 연구link Kwon, Hyeokkoo Eric; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| Three studies on digital content sales strategies : effects of content previews, monetization pricing, and consumption-based promotions on E-book sales = 디지털 콘텐츠의 판매와 소비를 위한 마케팅, 유료화, 홍보 전략의 실증적 연구link Choi, Angela Aerry; Oh, Wonseok; et al, 한국과학기술원, 2019 |
| Two-faces of the online prepaid card : effects of online retailer-specific prepaid card on the consumers' purchase behavior and consumption behavior = 온라인 선불카드의 양면 : 온라인 선불카드가 소비자의 구매와 소비에 미치는 영향link Lee, Jaewon; Oh, Wonseok; et al, 한국과학기술원, 2018 |
| Using Real Options to Investigate the Market Value of Virtual World Businesses Yang, Sung-Byung; Lim, Jee-Hae; Oh, Wonseok; Animesh, Artimesh; Pinsonneault, Alain, INFORMATION SYSTEMS RESEARCH, v.23, no.3, pp.1011 - 1029, 2012-09 |
| VALUE COCREATION AND WEALTH SPILLOVER IN OPEN INNOVATION ALLIANCES Han, Kunsoo; Oh, Wonseok; Im, Kun Shin; Chang, Ray M.; Oh, Hyelim; Pinsonneault, Alain, MIS QUARTERLY, v.36, no.1, pp.291 - 315, 2012-03 |
| When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09 |
| When Seeing Helps Believing: The Interactive Effect s of Previews and Reviews on E-Book Purchases Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.30, no.4, pp.1164 - 1183, 2019-12 |
| 개인 성향과 이미지 분석 기반 스마트폰 고객 분류에 대한 실증 연구 : 인스타그램 데이터를 중심으로 = (An) empirical study on smartphone user segmentation based on personality traits and image analysis : focusing on Instagram datalink 권정호; 오원석; et al, 한국과학기술원, 2020 |
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