Browse "College of Business(경영대학)" by Author Mathur, Anil

Showing results 1 to 2 of 2

1
A Market Segmentation Approach Based on Life Events

Mathur, Anil; Lee, Euehun; Moschis, George P., Asia Pacific Advances in Consumer Research 2002, Asia Pacific Advances in Consumer Research, 2002-05

2
Time and Context Dependencies in Consumer Behavior

Lee, EueHun; Mathur, Anil; Kwaifatt, Choong; Moschis, G., Advances in Consumer Research, v.40, pp.589 - 589, 2012

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