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Choosing for a different reason : Random regret minimization discrete choice model in marketing = 마케팅에서의 후회 최소화 선택모형에 대한 연구link Lim, Jooyoung; Hahn, Minhi; et al, 한국과학기술원, 2018 |
Regulatory focus and decision rules: Are prevention-focused consumers regret minimizers? Lim, Jooyoung; Hahn, Minhi, JOURNAL OF BUSINESS RESEARCH, v.120, pp.343 - 350, 2020-11 |
True Partnerships between Consumers and Marketers in the Age of Marketing 3.0 Hahn, Minhi; Lim, Jooyoung, Journal of World Marketing Summit, v.1, no.1, pp.133 - 143, 2015-10 |
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