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A financial approach-based measurement of brand equity in the restaurant industry Choi, Serin; Choi, Kyuwan; Lee, Seoki; Lee, Kyuseok, TOURISM ECONOMICS, v.23, no.7, pp.1515 - 1522, 2017-11 |
Geographical Diversification, Risk and Firm Performance of US Casinos Kang, Kyung Ho; Lee, Seoki; Choi, Kyuwan; Lee, Kyuseok, TOURISM GEOGRAPHIES, v.14, no.1, pp.117 - 146, 2012-02 |
Impact of brand diversification on firm performance: a study of restaurant firms Choi, Kyuwan; Kang, Kyung Ho; Lee, Seoki; Lee, Kyuseok, TOURISM ECONOMICS, v.17, no.4, pp.885 - 903, 2011-08 |
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