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Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 |
Effect of animation in banner ads : an eye-tracking approach = 애니메이션 사용이 인터넷 배너광고의 효과에 미치는 영향 : 아이트래킹 접근방법을 중심으로link Lee, Joo-Won; 이주원; et al, 한국과학기술원, 2011 |
The effect of repetition in Internet banner ads and the moderating role of animation Lee, Joo-Won; Ahn, Jae-Hyeon; Park, Byungho, COMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05 |
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