Browse "College of Business(경영대학)" by Author Park, Do-Hyung

Showing results 4 to 11 of 11

4
The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis

Park, Do-Hyung; Park, Se-Bum, KAIST Business School Working Paper Series KBS-WP-2007-005, 2007-03

5
New members' online socialization in online communities: The effects of content quality and feedback on new members' content-sharing intentions

Lee, Sungwook; Park, Do-Hyung; Han, Ingoo, COMPUTERS IN HUMAN BEHAVIOR, v.30, pp.344 - 354, 2014-01

6
The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011

7
The effect of negative online consumer reviews on product attitude: An information processing view

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09

8
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement

Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007

9
The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, Pacific Asia Conference in Information Systems, 2006

10
The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews

Han, Ingoo; Park, Do-Hyung; Kim, Sara, European Conference on Information Systems, 2007

11
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment

Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02

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