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Identifying Consumer Segments by Path-Dependent Questionnaire: Experiences in the Korean Wireless Data Service Market Ahn, Jae-Hyeon; Yi, Sang-Yoon; Jee, Kyoung-Yong; Kim, Moon-Koo, ITS Africa-Asia-Australia Regional conference, Perth Austria, pp.0 - 0, 2005-01-01 |
(The) impact of expectancy disconfirmation on market share : the role of WOM and loss aversion = 기대불일치가 시장점유율에 미치는 영향에 관한 연구 : 구전과 손실회피의 역할을 중심으로link Yi, Sang-Yoon; 이상윤; et al, 한국과학기술원, 2009 |
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