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Ask for Reviews at The Right Time: Evidence from Two Field Experiments Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon, JOURNAL OF MARKETING, v.87, no.4, pp.528 - 549, 2023-07 |
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
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