We present a phenomenological study of triple-Higgs production in which we estimate the prospects for measuring the form of the Higgs potential at future circular collider projects. We analyze proton-proton collisions at a center-of-mass energy of 100 TeV and focus on two different signatures in which the final state is made of four b jets and either a pair of photons or a pair of tau leptons. We study the resulting sensitivity on the Higgs cubic and quartic self-interactions and investigate how it depends on the b-tagging, tau-tagging and photon-resolution performances of detectors that could be designed for these future machines. We then discuss possible luminosity goals for future 100 TeV collider projects that would allow for a measurement of the Higgs potential and its possible departures from the Standard Model expectation.