DC Field | Value | Language |
---|---|---|
dc.contributor.author | Zheng, Guo | ko |
dc.contributor.author | Kim, Youngchul | ko |
dc.date.accessioned | 2016-04-22T08:21:52Z | - |
dc.date.available | 2016-04-22T08:21:52Z | - |
dc.date.created | 2016-01-19 | - |
dc.date.created | 2016-01-19 | - |
dc.date.issued | 2014-08 | - |
dc.identifier.citation | KIEAE Journal, v.14, no.4, pp.5 - 10 | - |
dc.identifier.issn | 2288-968X | - |
dc.identifier.uri | http://hdl.handle.net/10203/205950 | - |
dc.description.abstract | Since construction work is an indispensable part of daily lives, complaints of noise are unavoidable. Noise control in construction sites is normally known as a regulation by a government and self-motivated noise controls rarely occur. In this paper, a marketing strategy is proposed to provide a potential value of noise control for real estate developer. First, people's perception to construction noise was examined in means of collecting and analyzing media reports between 2005 to 2011. Then decibel test was done in order to test noise generated by different devices in a construction site in various distances. According to the theory of core competency, a conceptual model was raised to illustrate profit and loss situation of the real estate developers in the case they invest more in noise control. The construction noise is discussed that it will ruin people's perception to the company's brand image and reputation. Also, the investment in the creation of silent site is discussed that it will not only bring benefit to the brand image work but also have value of profit in the market. | - |
dc.language | Korean | - |
dc.publisher | 한국생태환경건축학회 | - |
dc.title | A Potential Value of Noise Control in Construction Sites for Real Estate Developers | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.citation.volume | 14 | - |
dc.citation.issue | 4 | - |
dc.citation.beginningpage | 5 | - |
dc.citation.endingpage | 10 | - |
dc.citation.publicationname | KIEAE Journal | - |
dc.identifier.kciid | ART001906917 | - |
dc.contributor.localauthor | Kim, Youngchul | - |
dc.contributor.nonIdAuthor | Zheng, Guo | - |
dc.subject.keywordAuthor | Construction site | - |
dc.subject.keywordAuthor | noise control | - |
dc.subject.keywordAuthor | brand image | - |
dc.subject.keywordAuthor | core competitiveness | - |
dc.subject.keywordAuthor | Hong Kong | - |
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