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NO	Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1	A study on Life events and brand preference changes Anil Mathur; George P. Moschis; Lee, EueHun, JOURNAL OF CONSUMER BEHAVIOR, v.3, no.2, pp.129 - 141, 2003-09
2	A Study of Changes in Brand Preference Anil Mathur; George P. Moschis; Lee, EueHun, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH, v.4, no.0, pp.133 - 139, 2001-11
3	A Study of Stress and Changes in Consumer Behavior George P. Moschis; Lee, EueHun; Anil Mathur, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH, v.6, no.0, pp.330 - 331, 2005-06
4	Life chaging events and marketing opportunites Anil Mathur; Lee, EueHun; George P Moschis, JOURNAL OF TARGETING, v.14, pp.115 - 128, 2006-06
5	Stress and Consumer Behavior Anil Mathur; George P. Moschis; Lee, EueHun, JOURNAL OF MARKETING PRACTICE, v.5, no.6, pp.237 - 247, 1999-01
6	Consumer stress-handling strategies: theory and research findings Anil Mathur; George Moschis; Lee, EueHun, JOURNAL OF CONSUMER BEHAVIOUR, v.5, no.3, pp.193 - 203, 2006-08
7	Targeting the mature market: Opportunities and challenges George P. Moschis; Lee, EueHun; Anil Mathur, JOURNAL OF CONSUMER MARKETING, v.14, no.4-5, pp.282 - 293, 1997
8	A Study of Life Events and Patronage Behavior Lee, EueHun; George P. Moschis; Anil Mathur, ASIA PACIFIC ADVANCES IN CONSUMER RESEARCH, v.3, no.0, pp.147 - 153, 1998-01

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