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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 | |
| MANAGING CONSUMER PRIVACY CONCERNS IN PERSONALIZATION: A STRATEGIC ANALYSIS OF PRIVACY PROTECTION Lee, Dong-Joo; Ahn, Jae-Hyeon; Bang, Young-Sok, MIS QUARTERLY, v.35, no.2, pp.423 - 444, 2011-06 |
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