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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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The role of utilitarian and hedonic values and their antecedents in a mobile data service environment Kim, B; Han, Ingoo, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.3, pp.2311 - 2318, 2011-03 | |
The different effects of online consumer reviews on consumers purchase intentions depending on trust in online shopping malls An advertising perspective Lee, Jumin; Park, Do-Hyung; Han, Ingoo, INTERNET RESEARCH, v.21, no.2, pp.187 - 206, 2011 |
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