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| Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon Young, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016 |
| The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04 |
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