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The Role of Online Brand Community in New Product Development: Case Studies in Digital Product Manufacturers in Korea Kim, Joong Hyun; Bae, Zong-Tae; Kang, Shin Hyung, INTERNATIONAL JOURNAL OF INNOVATION MANAGEMENT, v.12, no.3, pp.357 - 376, 2008-09 |
Why would online garners share their innovation-conducive knowledge in the online game user community? Integrating individual motivations and social capital perspectives Hau, Yong Sauk; Kim, Young-Gul, COMPUTERS IN HUMAN BEHAVIOR, v.27, no.2, pp.956 - 970, 2011-03 |
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