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| DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03 |
| Drinking Through Good Times and Bad: The Role of Consumer Differences Joo, Hailey Hayeon; Kim, Minki; Lee, Jungmin; Chintagunta, Pradeep, JOURNAL OF MARKETING RESEARCH, v.58, no.4, pp.721 - 741, 2021-08 |
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