Browse "MT-Journal Papers(저널논문)" by Subject LOYALTY
Showing results 1 to 7 of 7
| A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04 |
| An exploratory study of factors influencing repurchase behaviors toward game items: A field study Lee, Jooyoung; Lee, Junyeong; Lee, Heeseok; Lee, Jongwon, COMPUTERS IN HUMAN BEHAVIOR, v.53, pp.13 - 23, 2015-12 |
| Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry Ahn, Jae-Hyeon; Han, Sang-Pil; Lee, Yung-Seop, TELECOMMUNICATIONS POLICY, v.30, no.10-11, pp.552 - 568, 2006 |
| Impact of viewer engagement on gift-giving in live video streaming Yu, Eun; Jung, Chanyong; Kim, Hyungjin; Jung, Jaemin, TELEMATICS AND INFORMATICS, v.35, no.5, pp.1450 - 1460, 2018-08 |
| Predicting Firm Market Performance Using the Social Media Promoter Score Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung, Marketing Letters, v.33, no.4, pp.545 - 561, 2022-02 |
| The role of utilitarian and hedonic values and their antecedents in a mobile data service environment Kim, B; Han, Ingoo, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.3, pp.2311 - 2318, 2011-03 |
| What types of switching costs to create under behavior-based price discrimination? Rhee, Ki-Eun, INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, v.37, pp.209 - 221, 2014-11 |
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