Browse "MT-Journal Papers(저널논문)" by Subject CRM
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| A Model of Brand Architecture Choice: A House of Brands vs. A Branded House Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01 |
| An economic analysis of customer selection and leveraging strategies in a market where network externalities exist Kim, Eunjin; Lee, Byungtae, DECISION SUPPORT SYSTEMS, v.44, no.1, pp.124 - 134, 2007-11 |
| Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01 |
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