Browse "MT-Journal Papers(저널논문)" by Subject ATTRIBUTION
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| Drawing inferences about others on the basis of corporate associations Yoon, Yeosun; Gurhan-Canli, Z; Bozok, B, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, v.34, no.2, pp.167 - 173, 2006 |
| The effect of corporate social responsibility (CSR) activities on companies with bad reputations Yoon, Yeosun; Guerhan-Canli, Zeynep; Schwarz, Norbert, JOURNAL OF CONSUMER PSYCHOLOGY, v.16, no.4, pp.377 - 390, 2006 |
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